About Us
Axiom Productions is an event management and artist promotions company based in the London United Kingdom. Axiom has organised/managed a wide range of events including commercial, charity and community based events. We have been bringing successful musical concerts to the Asian audience in U.K for many years promoting richness of South Asian Music and Culture. We are the forerunners of presenting talented artiste at the prestigious venues in U.K with super hit shows. We specialise in cultural events which is highly acknowledged by the community as some of our cultural artists are rare to be available, needs big teams to travel from South Asian countries to UK to deliver 100% live music and singing to deliver their original superhit.
Axiom Productions started organising commercial events in 2019 from the event of 150 people and organised major successful events of 900 people in January 2020 and it continued consistently.
All above events were delivered in the UK, by booking venues, sound, Production and most important part of the event was to book Artists. We book local artists direct or through their managers whereas international artists were booked through their international promoters which mostly require us to work in collaboration and under their influence.
Since day one it was our aim to work with those rare artists who promote their culture, perform in specific way and more in demand from audience perspective. As it wasn’t an easy step to take which is why we decided to take ladder of being a local
promoter/organiser. It has been an amazing experience so far to take initiative to learn all aspects of events and artist management. At the start of 2020 we decided to work directly with international artists under our own influence, but we all went into worse time of our lives ‘Covid’.
When Covid hit the world, it was most struggling period for everyone in the event industry as we were last to resume on the road to normality. We didn’t give up as it was our passion and as soon we were allowed to resume event with some restrictions we managed to plan our event in Oct 2021, January 2022, February 2022 (Valentines Special) and Chand Raat event in April 2022.
About Director
Event Management and Artist Promotions was an idea by the company director Sohail Mehmood For over a decade, He was involved in various musical event management activities as volunteer and a helping hand to get involved in what he is passionate about. Alongside his Senior management role in multinational company, He learnt about various parts of the business and chose to turn his passion into profession.
Passion turned into a profession has been a gradual journey and industry knows him as International Promoter today. Sohail has been a mainstay in the music and entertainment world.
He expertly uses his management background skills to produce highly successful, thematic touring events one after another and has been acknowledged by several organizations, media groups and artists which enables him to go further with innovative ideas.
For more information please download pdf
